November 2007

Nelson Croom into help pharmaceutical market researchers add value

Pharmaceutical market researchers will no longer be required to travel across Europe for introductory training when a new elearning course launches at the end of this year. EphMRA, the European Pharmaceutical Market Research Association, is working with elearning developer Nelson Croom to convert Introduction to Pharmaceutical Market Research, currently a three-day face-to-face training course, into online learning. The global market research industry was worth over US$24bn in 2006, showing 6.8% growth on the previous year.

"EphMRA members work and live across Europe which makes location a particular issue. To date, many courses have been located in Brussels and Introduction to Pharmaceutical Market Research has only been run around once every 18 months. This obviously isn't ideal -new starters need access to this training immediately. Bringing the course online means the training is always available to learners, right when they need it" explains Jacqui Nelson, Business Development Manager at Nelson Croom.

Like other programmes in EphMRA's suite of elearning courses - EphMRA Online - Introduction to Pharmaceutical Market Research will cover the training requirements of both industry and agency members, and make the link between theory and application to ensure learners are able to quickly use their newly found knowledge on the job. By gaining an overview of the whole spectrum of pharmaceutical market research it is expected that individuals will begin to add value earlier in their career.

EphMRA launched their first online learning earlier this year with two bespoke courses - Research Through the Product Lifecycle and Managing a Research Project - as well as a selection of published courses from Nelson Croom's Professional Development Portfolio. The association will continue to extend and improve its range of courses and workshops over the next eighteen months.

"Our knowledge and experience, combined with the expertise of the team at Nelson Croom means that we'll be able to offer our members more training which will enable them to really add value to their international marketing research and business intelligence activities" Janet Henson, EphMRA.

About EphMRA
EphMRA brings together European, research-based pharmaceutical companies operating on a global perspective. EphMRA is the dedicated forum for strategic business intelligence and marketing research professionals. EphMRA has been a leading provider of pharmaceutical training courses for more than 15 years. Since launching its full training programme in 2000, the association has continued to expand and improve its range of courses and workshops. http://www.ephmra.org

About Nelson Croom
Nelson Croom creates and publishes online learning courses. We work in partnership with companies, professional associations and other organisations. We believe that learning works best when it engages and motivates people. Different people learn in different ways, building on varying levels of knowledge and experience. In a Nelson Croom course the learner is always in charge of what they do and how they do it.

To find out more about this story contact:
Victoria Clarke
T. 020 7582 3309

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