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Here's a quick look at what we have coming up in the next few months:

Promoting Your Professional Practice

by Drayton Bird

This course provides practical marketing advice to enable learners to achieve maximum results for their efforts. The course looks at why marketing matters, why potential clients should choose you, the priorities for success, successful direct marketing and finally, developing the brief. Drayton Bird was named by CIM as "one of 50 living individuals, worldwide, who have shaped modern marketing". He has over 45 years' experience in all aspects of the industry.

Available April 2010


Buying a business

by Peter Howson

Acquisitions consume an enormous amount of management time and other resources. In order to make a successful acquisition you need to be properly prepared. You need to understand the market, the target business and how you are going to manage the business integration. In Buying a Business, Peter Howson guides learners through each step – from their initial decision to acquire a business, through the initial negotiations and due diligence up to and including the final integration.

Available April 2010





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