Robin Tidd

KPIs are easy to understand; every student accountant learns about them. So why is it so hard to add real value by helping clients or internal colleagues to use KPIs to deliver business success?

"Businesses are desperately keen to find new ways of understanding information. They want signposts to actions that lead to real improvements in their business." observes Robin Tidd, an author with 25 years' experience of advising clients on performance management. "They may have good information but poor behaviour, or keen managers with poor information."

Whether operating from outside a business as a trusted advisor, or from the inside as a member of the finance team, accountants can play a key role in ensuring that the managers of a business achieve proper control of their processes.

Optimising performance and achieving great results depends on excellence in both management information systems and management responses. This course provides the tools accountants need to help their clients and colleagues succeed.