Communicating Complex Ideas enables learners to
- analyse the needs of their audience
- choose the appropriate form of delivery
- plan and design an effective communication
- evaluate its effectiveness.
This course provides a professional process for a professional audience to develop their skills in this under emphasised area.
Target audience
Technical specialists in a wide variety of professions who face the need to communicate important facts and concepts to non-technical colleagues or customers.
Learning outcomes
Principles of communication
What is communication?
What is a complex idea?
What are the key principles?
What are the barriers to communicating complex ideas?
How do I make myself clear?
How do I reflect on and evaluate my performance?
Within the organisation
Why might I need to communicate ideas?
Who am I communicating to within the organisation?
What am I communicating within the organisation?
What techniques and tools can I use?
How should I explain things in writing?
How do I explain things verbally?
How do I give a presentation?
How do I ensure I achieve my objectives?
Beyond the organisation
Why might I need to communicate ideas?
Who am I communicating to beyond the organisation?
What am I communicating beyond the organisation?
How do I engage people beyond the organisation?
What techniques and tools can I use?
How should I explain things in writing?
How do I explain things verbally?
How do I give a presentation?
How do I ensure I have achieved my objectives?
Dealing with the media
Who are the media?
What should I expect from the media?
How do I communicate with the media?
How do I ensure I'm targeting the right audience?
What is the difference between TV, radio, print and online?
What are the challenges when dealing with the media?
Advanced topics
How do I communicate extremely complex ideas?
How do I communicate with international audiences?
How do I handle risk and uncertainty?
How do I communicate controversial ideas?
What ethical issues might I face?
How do I prevent things from going wrong?
What do I do when things go wrong?
What other approaches could I consider?
Flexible learning
Learners take their own route through the topics covered in the course. They will learn at their own pace through a variety of activities designed to accommodate a range of learning styles.
Duration
3 hours
Additional services
Tailoring: include your examples and issues to ensure the course is relevant and engaging
