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Anna Faherty
Communicating information about specialist issues to general audiences has its own unique set of challenges. Whether getting support for ideas or communicating critical issues, professional experts are increasingly finding that to succeed they need to sharpen their communication skills to augment their technical expertise. The difficulty lies in the complexity of the message. Sharing the full detail of an issue risks baffling the recipient; simplifying the matter can be difficult without misleading.
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Communicating Complex Ideas enables learners to
- analyse the needs of their audience
- choose the appropriate form of delivery
- plan and design an effective communication
- evaluate its effectiveness.
Learning outcomes
Principles of communication
What is communication?
What is a complex idea?
What are the key principles?
What are the barriers to communicating complex ideas?
How do I make myself clear?
How do I reflect on and evaluate my performance?
Within the organisation
Why might I need to communicate ideas?
Who am I communicating to within the organisation?
What am I communicating within the organisation?
What techniques and tools can I use?
How should I explain things in writing?
How do I explain things verbally?
How do I give a presentation?
How do I ensure I achieve my objectives?
Beyond the organisation
Why might I need to communicate ideas?
Who am I communicating to beyond the organisation?
What am I communicating beyond the organisation?
How do I engage people beyond the organisation?
What techniques and tools can I use?
How should I explain things in writing?
How do I explain things verbally?
How do I give a presentation?
How do I ensure I have achieved my objectives?
Dealing with the media
Who are the media?
What should I expect from the media?
How do I communicate with the media?
How do I ensure I'm targeting the right audience?
What is the difference between TV, radio, print and online?
What are the challenges when dealing with the media?
Advanced topics
How do I communicate extremely complex ideas?
How do I communicate with international audiences?
How do I handle risk and uncertainty?
How do I communicate controversial ideas?
What ethical issues might I face?
How do I prevent things from going wrong?
What do I do when things go wrong?
What other approaches could I consider?
Target audience
Technical specialists in a wide variety of professions who face the need to communicate important facts and concepts to non-technical colleagues or customers.
About the Author
Anna Faherty is a writer, lecturer and consultant working across the publishing, museum and charity sectors. She has hands-on management experience as director of a multi-million pound publishing division and is currently on the board of a small independent museum.
See also:
 Problem Solving
Managing from within the Team
Coaching Skills
Leadership Skills
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Professional Development
