A detailed understanding of your members, customers or clients is probably the most important foundation of every professional association's or organisation's marketing effort. Having that knowledge can make a crucial difference to your success. It can make your marketing campaigns hit the bull's eye every time - or miss with disastrous results. In today's challenging times more organisations are makring greater use of market research than ever before and that means that a working knowledge of market research is essential.

This course covers all the basics from what market research is, why we need to carry it out, what the different options are, how to get the full value from your research and how to make it work for you.

See also:
Public Relations
Project Management
Communicating Complex Ideas
Principles of Consultative Selling
Customer Service