Drayton Bird

The recession has placed many practices under unprecendented pressure. It is driving some clients out of business, which in turn is hitting income. Many practices are cutting costs. This often starts with marketing, seen as an expense – understandably, as it is often not easy to see what your money produces. But marketing done properly is an investment, not an expense. You can see what you get for your money. This course provides practical marketing advice to enable learners to achieve maximum results for their efforts. The course looks at why marketing matters, why potential clients should choose you, the priorities for success, successful direct marketing and finally, developing the brief.

See also:
Public Relations
Project Management
Communicating Complex Ideas
Principles of Consultative Selling
Customer Service