Within many organisations there is a growing need for a wide range of staff to become internal sales people - in essence to be able to influence others and increase productivity and profitability. This involves selling ideas, generating enthusiasm and increasing motivation in other members of staff over whom the individuals may have no authority.
Being able to influence people successfully requires the development of skills in the following areas:
- Effective communication
- Establishing credibility
- Understanding the internal client
- Influencing and motivation
- Presenting with confidence
 further details
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The Internal Sales Person enables the learner to:
- Understand the needs of different departments and how to work with them to achieve their goals
- Maximise the impact of communication to avoid confusion, misinterpretation, wasted time and missed opportunities
- Use and manage feedback to increase productivity and build relationships
- Establish credibility and maintain trust when building relationships and influencing others so they can achieve their objectives
- Prepare and structure a presentation and deliver it successfully and confidently
Target audience
This course is designed to appeal to staff in all functions at all levels.
Learning outcomes
Effective communication
Why is it important to get your point across?
What is the communication process?
How do you communicate effectively within this process?
Establishing credibility
Why is it important to establish credibility?
Why is context important?
What is competence?
What is commonality?
What is purpose?
Knowing your audience
Who is your audience?
What is the role of editorial staff?
What is the role of production staff?
What is the role of marketing staff?
What is the role of the sales staff?
How do you plan projects effectively that involve others?
Influencing and motivating
Why do I need to be persuasive?
How can I generate enthusiasm?
How do I motivate people?
How do I manage feedback?
Presentation skills
What is a presentation?
How do I prepare and plan for a presentation?
How do I write effectively for the spoken word?
What is the best structure to use?
What is my style of delivery?
How should I use visual aids?
How should I take notes?
Flexible learning
Learners take their own route through the topics covered in the course. They will learn at their own pace through a variety of activities designed to accommodate a range of learning styles.
Specification
Price: annual license based on number of users
Additional services
Blended learning: ½ day workshops available
Train the trainer: run your own sessions with pre-prepared materials - plans, presentations and activities
Tailoring: include your examples and issues
See also:
 Principles of Consultative Selling
Conversations with Customers
The Consultative Sales Process
Negotiation Skills for Sales People
Account and Territory Management
Customer Service
Networking Skills
Negotiation Skills
Managing Relationships
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Management PAC
