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• Contribute more effectively and appropriately to decisions about what should be published
  
• See the strategic picture beyond the level of the individual publishing project
  
• Use tools such as SWOT analysis and portfolio theory to analyse a list as a whole
  
• Build more profitable relationships with customers by understanding the dynamics of the sales channels
  
• Understand the mechanics of the business model and identify opportunities for improvement
  
• Understand the nature of the business model and suggest improvements
  
• Identify opportunities for new publishing projects and assess and categorise the risks associated with them
  

An annual license to Making Money out of Publishing provides new publishing staff with year-round access to this unique learning resource.

Target audience

This course is designed to appeal to experienced publishing professionals in all functions.

Learning outcomes

Making publishing decisions