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It is vital for the successful operation of any publishing company that everybody understands the way in which the organisation makes its money.
Finance departments in publishing companies have developed sophisticated techniques for monitoring profitability, both by analysing sales and by controlling expenses. The problem is that too few staff understand the reports.
Managing the Numbers is designed to ensure that the management reports designed to inform and control behaviour are understood by everyone.
Simple and easy to understand examples illustrate the concept of profitability and how it relates to publishing. The process of forecasting and budgeting is set firmly within the context of driving future performance. Finally, the concept of management controls and key indicators are brought to life within a publishing setting.
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Managing the Numbers enables learners to
Target audience
This course is designed to appeal to experienced publishing professionals at all levels and in all functions
Learning outcomes
Profitability
What is a profitable publishing business?
How can we measure profitability?
How profitable are our customers?
How are cost and price related?
Forecasting and budgeting
What is forecasting?
How do we forecast accurately?
How are sales and costs related?
What is budgeting?
How do we budget and how do we track against budgets?
Management controls
What are management controls?
What should we measure?
What are key performance indicators?
How do we use KPIs as management controls?
Flexible learning
Learners take their own route through the topics covered in the course. They will learn at their own pace through a variety of activities designed to accommodate a range of learning styles.
Specification
Price: annual license based on number of users
Additional services
Blended learning: ½ day workshops available
Train the trainer: run your own sessions with pre-prepared materials - plans, presentations and activities
Tailoring: include your examples and issues

See also:
Overcoming the Fear of Finance
Understanding Accounts
Making Money out of Publishing
 
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