Whether your company is selling books, magazines, electronic or online publishing services, being able to understand your customers and what makes them want to buy your products is arguably the most important foundation of every publishing company's marketing effort. Having this knowledge can make the crucial difference between profit and loss. It can make your marketing campaigns hit the bulls-eye every time - or miss with disastrous results. Many publishers are now making a greater use of market research which means that a working knowledge of market research is essential.

This course covers all the basics, from why we need to carry out market research, what you can expect to find out, how to evaluate the findings and how to avoid common mistakes and problems. Market Research for Publishers will give the learner the confidence they need to carry out a successful market research strategy, and the practical tools to do it.

See also:
Making Money out of Publishing
Writing Copy that Sells
Consultative Selling for Marketers