Public Relations for Publishers

The emergence of new media, the cult of the celebrity and the globalisation of publishing present a wealth of public relations opportunities for publishers. So, how do you ensure you are really getting the most out of your PR? Public Relations for Publishers will help you to run a successful PR campaign, from the basics such as how to use the different applications of PR and getting the best value from your activities to using different tools and resources, handling negative PR and avoiding the common pitfalls. Containing real-life case studies, examples and information specifically for the publishing industry this course will give you the start you need to succeed in all your public relations activities.

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Public Relations for Publishers enables learners to:

create positive exposure for your company, its brand and its products
assess the value of your PR activities
use PR to understand your competition
make your surveys newsworthy
develop skills for media interviews

An annual license to Public Relations for Publishers provides staff with year-round access to this valuable learning resource.

Target audience

This course will appeal particularly to new and existing staff in sales and marketing roles.

Learning outcomes

PR - an introduction

What is PR?

How does PR contribute to marketing?

What is my attitude to PR?

What is the role of PR in book publishing?

How powerful is the media today?

How to run a successful PR campaign

How do I plan a PR campaign?

Should we use external expertise or internal knowledge?

Can PR backfire?

How should we handle negative PR?

How can we develop PR as a central PR as a central part of our

marketing strategy?

The options for PR

What are the key media options?

Are PR events a waste of time and money?

Are surveys a useful part of PR?

Are competitions a useful part of PR?

What are the do's and don'ts of good corporate PR?

Is media training useful?

PR as a proactive part of marketing

Why should PR be central to marketing?

How can PR contribute to understanding my customers' needs and

wants?

How can PR help to develop new products and bring them to market?

How can PR create a strong positive message for my customers?

How can PR create a strong negative message about my customers?

PR in publishing

Is there a difference between fiction and non-fiction?

How much should you do yourself?

How do you measure the value of PR in publishing?

Additional services

Blended learning: ½ day workshops available
Train the trainer: run your own sessions with pre-prepared materials - plans, presentations and activities
Tailoring: include your examples and issues