In publishing, being able to write good copy is not a skill required exclusively by marketing staff. Editors and sales people for example, also need this skill. This course helps you to develop your copywriting skills and covers the following areas:

• Writing for a specific audience - who the audience is and what you want them to do once they've read your copy
  
• Why you're writing what you're writing - how to define what you want to say, getting across a clear message and keeping it simple
  
• Turning features into benefits
  
• What language and style to use
  
• How to write to maximise sales potential
  
  

Audience: All publishing staff who are involved in writing copy

This course is currently in development. Click here to find out when it and other unreleased courses, will be available.

See also:
Consultative Selling for Marketers