Professional bodies are wary of risk. They see themselves as custodians of their members' funds and are rightly cautious.

"But I'm not sure that translates into a very systematic approach to assessing and mitigating risk when developing new products and services. Our experience both as publishers of online CPD courses, and previously as traditional book publishers, has enabled us to identify four factors influencing risk ain the development of new products and services: what you do; which ones you do; how you research your ideas; who you do it with."