Monitoring and measuring the effectiveness of online learning

"I love to spy on people. In my old life as a publisher, I would publish a book and watch it sell (or not). If we sold lots, then we would likely as not invest in new enhanced editions. I wouldn't know whether people liked the book or found it useful. I just knew that they had bought a copy. With online learning, I can check to see whether they ever take it down from the shelf, and watch how they use it."

Alan Nelson - Managing Director, Nelson Croom