Information vs learning

"I recently asked a group of Road Hauliers whether they would be interested in learning about how the Internet could help to develop their business. I didn't get much enthusiasm. Then I asked them whether they knew about a website that could give them up to date information about how long the queue at the Dartford Tunnel was, or a site that told them the price of Diesel at service stations across Europe. This time I had some volunteers!"

Alan Nelson - Managing Director, Nelson Croom